Digital Transformation Product Ops Process Improvement Roadmapping Automation & AI

I connect Business thinking, Product vision and Tech execution

Hi, I'm Audrey! I'm a Product Ops Manager owning digital transformation and automation with an uncommon stack: 5 years in top-tier financial institutions, 6+ years shaping tech products and owning roadmaps. I diagnose root-cause friction in complex organisations and turn it into a clear plan of action. I design the workflows and automations that deliver measurable gains.

Get in touch See my work
Business Ops · Finance · Sales… Product Roadmap · PRD · OKRs… Tech Build · Stack ownership · Ship… Product Ops Automation · Roadmap · Optimised process Efficiency Gains Faster ops · Lower cost · Scale

Selected work

2024 – 2025 · Freelance · Paris

Deskeo

Deskeo app screenshot

Product Ops Manager

Deskeo is a hybrid alternative between traditional coworking spaces and classic commercial leases. ~150 employees. I joined as the first dedicated PM, owning the digital strategy and covering product ops simultaneously.

Digital Strategy in a Complex Organisation

I established operational systems that enabled 150+ employees to work more efficiently, creating the organisational foundation for a flexible workspace company with 70+ locations. Also worked across different customer segments and business models (direct leases, coworking, brokerage, management contract) in a hybrid workspace model.

  • Diagnosed root-cause friction across 6 business units with conflicting priorities (Design & Build, Operator, Support (Finance, Procurement, Logistics), Property Management & Facilities, Ops, Real Estate) and designed the operating system to resolve it
  • Rationalised the tool stack, cutting costs by over 30%
  • Designed a phased plan to restructure the database and data flows, improving process efficiency and data quality, laying the foundation for a future AI strategy, and recommending a complementary team (data scientist + no-code product builders) to execute it
  • Directed and upskilled a team of 2 product builders, translating strategic priorities into day-to-day execution rather than building everything solo

Product Management & Internal App Development

  • Built the PM role from scratch: templates, processes, KPIs, roadmap, backlog, PRDs, and cross-functional workshops
  • Redesigned the full maintenance workflow, from customer care ticket to resolution, and shipped it as a mobile app (Glide + Softr) with a KPI dashboard for the Ops Facilities team — adoption went from 60% to 100% in one quarter, with first-time fix rate up ~10%
  • Redesigned the delivery app UX/UI for project management teams, from order to client handover
  • Designed and wrote specifications for an AI-powered office-sourcing tool for the brokerage activity
  • Built dashboards and management interfaces for finance, project management and ops teams, to streamline cross-functional work and communication

Automation

  • Automated the invoicing pipeline between Yardi and Pivot with Make, eliminating manual reconciliation across business units
  • Built a separate invoice automation between Finance and other business units (Design & Build, Coworking...) to simplify approval workflows and invoice collection, and improve cost tracking
  • Automated backend logic for role assignment, scheduling and notifications, reducing manual coordination across teams (JS script + no-code)
Product Ops Roadmap Glide Softr Make Zoho Analytics Low-code
2×
Faster shipping
100%
Adoption in one quarter
30%+
Cost savings
20+
Workflows automated

2024 · Freelance · Paris

Klaro

Product Manager

A 30-person B2B HR tech startup whose tool helps employees navigate 2,500+ social assistance programmes via a decision-tree simulation. First PM role in the content team, freelance mission.

Strategy & Team Management

  • Refocused the content team's missions and redefined its strategy from the ground up
  • Defined the roadmap, OKRs, and backlog; monitored performance indicators
  • Managed a 2-person content team and identified further optimisation opportunities

AI Tooling & Automation

  • Built AI-powered internal tooling with Retool to automate content integration and assistance retrieval
Klaro Retool interface
PM Retool AI tooling OKRs Team management

2023 · Paris

Kidibam

Product Builder & Automation Engineer

An early-stage B2C startup on a mission to grow the secondhand market for children's toys. Joined as the first developer in a team of under 10 people.

Shopify Website

  • Redesigned the entire e-commerce website: UI/UX, content, and custom JavaScript features (a gift-picker game, a checkout nudge at end of workflow)

Back-office & AI

  • Built a back-office from scratch to automate toy registration and streamline the team's photo, copy, and pricing workflow
  • Created an AI-powered feature using Make + LLM to auto-generate product descriptions from photos, with a custom error-reduction algorithm

Marketing Automations

  • Managed automations and newsletter campaigns via Make, Klaviyo, and API integrations
Shopify Make Airtable AI / LLM JS Klaviyo
Kidibam website screenshot

2022 · Paris

Merci Jack

Merci Jack marketplace

Product Builder

A B2B SaaS platform (~30 employees) specialising in preventive and mandatory maintenance for companies and building managers. Joined as the second product builder to launch a new marketplace product.

Building the Marketplace

  • Co-built a dual-sided marketplace from scratch in Bubble — companies source qualified craftsmen, craftsmen select missions matching their qualifications
  • Designed the full onboarding workflow and interfaces for both sides

Tracking Results

  • Tracked adoption rates and user behaviour via Looker and heatmaps; iterated on the onboarding accordingly

Cross-functional Work

  • Wrote specs, managed the backlog, and ran cross-functional meetings with product marketing, dev, and sales
  • Trained the sales team on the new tools and workflows
Bubble Marketplace Looker HubSpot Mixpanel

About me

01 — From finance to entrepreneurship

I started my career as a financial analyst across top-tier international institutions (private equity, investment banks, credit ratings). It gave me sharp analytical rigour, solid business instincts and the ability to hold a room with any stakeholder. Then my entrepreneurial drive took over and I founded a company. If Covid forced the stop, it also sparked the curiosity to go deeper into tech.

02 — Entering tech at the dawn of AI

I retrained as a full-stack developer, building products in low-code and no-code and automating workflows while choosing early-stage startups with a positive impact. That's where I built my first AI-powered features and realised it would change the picture entirely. Looking at where AI was heading, I made a deliberate move into Product Ops and automation-first product management.

03 — Consolidating a product ops profile

I now use a combination of my financial background, tech knowledge and strategic thinking. I've worked with more mature companies across the full product stack: digital strategy, discovery, roadmapping, automation and data. I thrive in environments where the PM role bleeds into ops, engineering and growth.

04 — Bringing my expertise to international & exciting environments

I love multicultural environments and cross-functional teams. Different perspectives push better thinking and better results; this kind of environment enriches me on a personal level too. I hold myself to high standards: logic-driven, efficiency-obsessed and always building with the long term in mind. As an innovative thinker, I'm passionate about ideas that transform how businesses work.

My Skills

Strategy & Organisational Design

Digital transformation · Process & root-cause diagnosis · Operating model design · Team design & upskilling

Product Management

Roadmap · PRDs · Discovery · OKRs · KPI definition · Workshop facilitation

Automation

Make · API integrations · Workflow automation · Invoicing pipelines

No-code / Low-code

Glide · Softr · Bubble · Retool · Airtable · Shopify · Notion

AI Tooling

GenAI · LLM integration · AI-powered features · Cursor · Claude Code

Data & Analytics

Mixpanel · Looker · Zoho Analytics · HubSpot · KPI dashboards

Finance & Strategy

5 yrs in finance · Business analysis · Cost efficiency · Stakeholder management

Languages

French (native) English (fluent) Mandarin (basic) Thai (basic)

Outside of work

Nature lover Animal person Pickleball, hiking Language learner Crafter of things Team player

Full experience

2024 – 2025 · Deskeo · Freelance · Paris

Product Ops Manager

Deskeo is the leader in the flexible office space in France. ~150 employees.

  • Process optimisation across 6 business units with conflicting priorities, designing the operating system to resolve recurring friction
  • Designed a phased plan to rebuild data infrastructure and improve data quality, laying the groundwork for an AI strategy, then shaped the team to execute it
  • Built the PM role from scratch: roadmap, backlog, PRDs, KPIs and cross-functional workshops
  • Redesigned the workflow and UX/UI for the maintenance mobile apps and also defined KPIs. Built internal interfaces and dashboards, designed and built automations

2024 · Klaro · Freelance · Paris

Product Manager

Klaro is an online platform that allows employees to check their eligibility for financial assistance. ~30 employees.

  • First PM in the content team; refocused strategy and defined OKRs and roadmap from scratch
  • Built AI-powered internal tooling with Retool to automate content workflows
  • Managed a 2-person team

2023 · Kidibam · Paris

Product Builder & Automation Engineer

Early-stage B2C secondhand toy marketplace, mission-driven, team of under 10.

  • Redesigned the full Shopify site (UI/UX, content, custom JS features)
  • Built the back-office and an AI-powered product description generator (Make + LLM)
  • Managed marketing automations via Make, Klaviyo, and API integrations

2022 · Merci Jack · Paris

Product Builder

B2B SaaS for preventive and mandatory maintenance, ~30 employees.

  • Co-built a dual-sided marketplace from scratch in Bubble (companies + craftsmen)
  • Owned backlog, specs, and analytics (Looker, Mixpanel, HubSpot)
  • Trained the sales team on new tools and workflows

2019 – 2021 · Résonance · Paris

Founder

Events & content organisation, 9-person team, profitable from Q1.

  • Managed all operations: project management, budgeting, partnerships, and team leadership
  • Built digital products (a coded React website and no-code marketing tools)

2015 – 2018 · S&P Global Ratings · London

Financial Analyst – Rating

The world's largest credit rating agency.

  • Covered a portfolio of 15 European healthcare companies, analysing credit risk and monitoring ratings
  • Managed a portfolio of 15 companies: financial projections, business analysis, top management meetings
  • Published credit memos; developed deep analytical rigour and cross-functional communication skills

2013 · Crédit Agricole CIB · Paris

Financial Analyst – Analyst Sell-Side

Crédit Agricole CIB is a financing and investment bank (FIB) of the Crédit Agricole group.

  • Credit research on the TMT sector, in a team ranked #1 in Europe by the Euromoney survey
  • Financial analysis of telecom operators & media companies

2011 – 2012 · Amundi Private Equity Funds · Paris

Risk Analyst – Private Equity

Amundi PEF is specialised in growth and buyout capital in the European SME and mid-sized company market.

  • Analysis in Direct Investments — Buyout & Growth Capital

Get in touch

Let's work together

Open to freelance missions, full-time roles, and interesting problems. I am open to async-first and love cross-cultural teams.

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LinkedIn

linkedin.com/in/audreylm

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